If only the optimization team was in the room, Dilbert could have requested that the button be moved and be left alone to see which was better…
As a long-time Digital Analytics Association (DAA) member, I was thrilled to not only get to attend the Austin chapter’s symposium this week, but to be invited to deliver one of the keynotes.
The theme of the day was “Digital Analytics in the Real World,” so I chose to present on the fact…
“The Internet of Things” is here. It’s a miniscule leap to see this being smooth/slick/fast from this prototype.
- A faint line is no longer visible on the heads of babies.
- Fish are no longer duplicated in the fridge when moving homes.
- Sims can no longer “Try for Baby” with the Grim Reaper.
- Sims who are on fire will no longer be forced to attend graduation before they can put themselves out.
- Children and…
CHANGELOGs, take note.
I gotta up my commit message game.
I sooooo wish I could see the product manager’s explanation for why “Sims can no longer ‘Try for Baby’ with the Grim Reaper” needed to be included in the release.
Pie charts meet Venn diagrams? I don’t think this is even a “it seemed like a good idea at the time” idea. It turned out as bad as it sounds like it would.
After my New Years hang over war off I realized I needed to sift through all of the submissions from our soldiers in the field and pick…the….Worst Viz of 2012!
Our VP of Analytics has data crushes on several Big Thinkers in the world of professional geeks. One of those people is Evan LaPointe, who can simultaneously be brilliant, caustic, and funny in his assessments of various topics. His latest post looks back on 2012 and forward to 2013 in the world of digital analytics, and he makes some great points in the process:
- Analytics Maturity needs to be measured in productivity (what did analytics actually do?) rather than potential (what tools and people are in place?)
- Consultants will be more widely used to help organizations jumpstart change — not as permanent staff augmentation, but as experts who have been there and done that and can help companies figure out who to hire and how to set them up for success
- Getting past a “big data silver bullet” and recognizing that big data is an elephant best eaten one bite at a time (my words… his sentiment)
- The need to be more customer-centric when measuring and attributing conversions (brilliant marketing marries the customer’s needs with the company’s needs — easy to say, but something marketers so often forget)
It’s worth a